Case Study 008 | Empty Nest – Reviving a Listing Sitting on the Market for 200+ Days

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Famanias
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Bonita
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Net enough $$$ from the sale in order to retire
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31 Days
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Previously listed by two other agents and sat on the market for 264 days leading to no interest in the property prior to hiring David.
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There comes a point in a parent’s life where a once crowded house full of kids becomes empty.  In 2016, the Famanias found themselves in this very point in life… the empty nest stage. Their beautiful, large ranch style home in Bonita was now too big for this couple who were getting ready to retire. After much contemplation they decided to put their home on the market. They hired a realtor who listed the property at an unrealistic price selling the Famanias false promises. The property sat on the market for almost 6 months with very little interest. After month 6, they began to work with a second agent who re-listed the property at a lower price but, the price was still too high. At this point the property had become “stale”.

After a grueling 264 days on the market the Famanias decided to withdraw. Shortly after is where I came into the picture. Knowing the history of the previous attempts to sell, we came up with a realistic sales price and an aggressive marketing plan to re create the buzz for this beautiful home. Our plan worked! 31 days after opening escrow, the Famania’s closed this chapter and were financially able to move into retirement. For the past year, the Famanias have been traveling in their camper visiting their kids and grand kids throughout the southwest, enjoying the retired life.
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