How To Stay Relevant During This Time Of Crisis

We are living in a whole new world. The COVID-19 pandemic seems to have shaken our lives and shifted our society. It is too soon to determine what will come out of this: economically, it seems more than likely that we will be in a deep recession (maybe a depression). The uncertainty of things has surged panic levels. People are fearful and nervous.
What is a self-employed person, business owner, or sales professional to do during these bizarre days? In such a confusing time, it is tough to conduct business as usual, when most everyone is working remotely from home (except for those in essential industries or mission-critical roles). Should you call on prospects, send out marketing material, email, text message? Is it in good taste? Should you put things on hold until we’re out this?
The answer will vary for everyone: BUT, Here are three things you should do to stay relevant during these trying times.
Do not stop communicating! Your clients/prospects are just as nervous, uncertain, and frightened as you. More than likely, they’re dealing with the same issues you are: adjusting to working from home with kids, possible loss of work, or diminished income. This moment in time presents an excellent opportunity for you to reach out to let them know how much you care and that you understand their situation because, frankly, you’re living it also. Empathy goes a long way – sometimes, having a great conversation is the perfect medicine for anxiety. Believe it or not, it will make you feel better also.
We have so many technological tools at our disposal this day in age, and we must take advantage of them! I highly suggest utilizing the power of video. Video has magical power, especially when YOU are speaking directly to the viewer on the other end. Unlike a written post, email, or text message, with video, the viewer sees your face plus your facial expressions and they make eye contact with you. It gives them a feeling of being right there with you, with an added (subconscious) bonus of you looking like a celebrity. I recommend your record educational videos on pertinent information that may impact the lives of your clients or industry-specific videos (i.e., how your industry is handling the pandemic).
Also, use video conference services like Zoom, Go to Meeting, or Google Hangout to facilitate group conversation. A big (and fun) trend right now is a “Virtual Happy Hour.” I’ve done a few, and they’ve led to fantastic conversations. But what I’ve found most compelling and conducive to talk are short, personal video messages sent via email, text message or Social Media. Customized short videos sent to a specific individual or small group allow for a deeper connection. The persons receiving your message will thank you for taking the time to reach out and this will create a fantastic rapport. There’s a catch – just like in the real world – YOU HAVE TO BE GENUINE in your message, you need to care and love on them, they can spot a contrived fake immediately! You can use apps like Marco Polo, BombBomb or Dubb.
Many of these services offer free trials. I use Dubb extensively and highly recommend it.

 >>>>> Click here for a FREE TRIAL of DUBB <<<<<<<<<

More than ever, we need to be champions for our clients and our prospects, ambassadors of information and resources. Now is the time when we ask, “How May I Help?” Because what we’re all going through is bigger than us or any industry. We should be a bridge to resources and information within our industry and world at large. For instance, if you uncover a new program that can help someone out, share it. We can’t be coy or bashful; this is the time to be bold. It’s time to think about the community at large and how you can be a part of lifting it. Share your knowledge, expertise, talents and information! Your clients will value you and thank you for it. Plus, if you’re a resource for others, you’ll always be in demand.
Let’s keep our hearts warm and our minds sharp! We’ll get through this together!

Recent Blog Posts

Stay up to date on the latest real estate trends.

NBC7 San Diego Current Real Estate Trends

December 1, 2022

November 2022 Market Update

November 17, 2022

Mortgage rates hit a 20-year high, knocking potential buyers out of the market. Is this another new normal?

October 2022 Market Update

October 19, 2022

The Big Story The Landscape has Changed Quick Take: Fewer homes are coming to market, and demand for homes has cooled as interest rates jump to a 15-year high, indicat… Read more

Selling a Tenant-Occupied Property

October 13, 2022

Introduction Regardless of whether it’s a sale or purchase, most real estate transactions are pretty complex. However, when dealing with a transaction that is tenant o… Read more

How Are Interest Rates Affecting Aspiring Home Buyers?

October 6, 2022

Whether it be interest rates or home prices, real estate has been a buzzing theme over the last couple of years. During the height of the pandemic we witnessed record … Read more

Housing market recession? Depends on who you ask.

September 26, 2022

The Big Story Quick Take: Home prices fell for the first time this year, declining 2.4% month-over-month, according to the National Association of Realtors®. The n… Read more

How To Enjoy The Ups & Downs of Real Estate

September 15, 2022

Imagine spending over 203 hours, 31 property tours, 27 offers and countless late phone calls to agents and your client giving your all. Delivering bad news time and t… Read more

Is the Highest Offer the Best Offer?

September 6, 2022

There is a popular misconception that the highest offer always wins the deal. Yes, in a few cases that may be true, but more often than not, the best terms can get you… Read more

Real Estate, Divorces, and a Pandemic…

August 3, 2022

Relationships were greatly impacted by the uncertainties of COVID-19 and many are now faced with the challenge of selling their joint property... Read our article for … Read more

Let's Talk

You’ve got questions and we can’t wait to answer them.